# identity.md

## Organization Overview
- **Company Name:** Jojo Mommy
- **Mission:** To offer a tastefully edited collection of classic children's clothing, shoes, and toys for children ages newborn to 12 years old, serving as a one-stop shop for mothers who believe that every day is worth celebrating.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Originated as a blog by Kari (AKA, "Jojo Mommy"); operates with a physical boutique located at 7801 Inwood Road, Dallas, TX.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Kari (AKA, "Jojo Mommy") - Founder and visionary behind the brand. (See: `https://jojomommy.com/pages/about`)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to celebrating childhood with a keen eye for classic and beautiful children's fashion and quality items, offering a curated selection for discerning mothers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as both an e-commerce website and a physical boutique, providing a tastefully edited collection of traditional children's clothes, shoes, and toys.
- **Location(s) and Geographic Presence:** Physical boutique located at 7801 Inwood Road, Dallas, TX. Online presence serves a broader customer base.
- **Key Partnerships and Affiliations:** Features a wide selection of brands including James & Lottie, Little English, Pixie Lily, Sal & Pimenta, and Ruth & Ralph.